Robotics Engineers

Diploma in Brand Innovation & Product Management

The aim of this course is to introduce key concepts, strategies and actions needed to build and sustain a brand within the complex structure of the fashion industry. In particular, students will learn about:
● Brand management concepts as they apply to the fashion industry and its specific markets ranging from
mass market to haute couture.
● The value of effective marketing programs that support the creation, building and sustaining of fashion brands
● Strategies of product and brand innovation