Learn the basics of luxury brand management and how it works in the fashion industry. This introductory course will equip you with the fundamental knowledge and understanding you will need if you aspire to work within the luxury industry. Course Outcomes Learning Outcome: ➔ Developed an insight and understanding of the luxury brand world ➔ Learnt to identify luxury target customers and their needs ➔ Developed an understanding of how to build target customer profiles ➔ Gained a good understanding of brand positioning and its impact on luxury brands ➔ Learnt various methods to communicate luxury brand values ➔ Received insider tips on how the luxury industry is changing